Why You Should Consider a Projecting Sign
For businesses that are at street level and want to identify and promote themselves, it’s pretty easy to hang a sign on their front door. If not the front door, then maybe in the front window, or just above it. Maybe even a sign on the awning. These are all great options, but they all have one flaw.
Signs are in the Eye of the Beholder
You can have a great, eye-catching, well-designed, and durable sign on the front of your business, but for people to see it, they have to be looking at your business pretty much head on. If they are walking along the sidewalk or driving past you on the road, they might not notice your business at all. If they’re not specifically looking for your business, there’s a good chance they might just walk right by you, and that’s not good for business. What can be done about this?
The solution to this problem is a projecting sign. A projecting sign is a sign that projects out of the building, typically for the purpose of identifying and promoting the business therein. Let’s face it, competition is tough in Chicagoland. You need to do whatever you can to get your Chicago area business noticed. A projecting sign can do just that.
Projecting signs are mounted at a distance from the surface of the building to which it is attached, ie: projecting out from the wall. A projecting sign allows your business to stand out from the others. Quite literally in some cases. By stating who you are and promoting your business on both the front and back faces of a projecting sign, you allow passersby to identify your establishment at a distance. And this can be a big advantage. Once they see your sign at a distance, they might get a craving for whatever it is you sell and bypass other businesses on the way to yours.
How Projecting Signs Work
Projecting signs are typically hung from mounted wall brackets. There are a variety of different types of brackets from which to choose for your projecting sign. These brackets range from minimalist to ornate. Beyond the bracket, you can pick whether your sign face is printed or carved, whichever suits your business best. If you’re particularly interested in having your sign stand out in the dark, an illuminated projecting sign might well be your best option. Whatever you choose, your projecting sign, like any other sign you commision, should be manufactured using only the highest quality materials and designs. When choosing a sign company in Chicagoland to make your projecting sign, make sure to pick one that encourages a collaborative approach to sign design so that you can get exactly the projecting sign that you want for your business.
If you live in Chicagoland and would like to learn more about your projecting sign options, then please get in touch with us at SIGNificant Graphics. We can get you the projecting sign you need and help you during every step in the process from design, to manufacturing, to installation. Call us today at 312-IMPRESS (467-7377) to book a free consultation or contact us via our website.Back