Chicago, IL – Business Signs

Chicago, IL – Business Signs

Competition is tough in a city like Chicago. If your business is going to succeed here, or anywhere, you need to pay attention to the details. You need to go over every line of your budget, you need to make sure you greet all your customers or clients in the proper manner, and you need to make sure you have the right signs. Signs go much further than simply imparting basic information like restroom location and exits. Signage can be about branding, identity, marketing, and of course, it’s always about communication. Given all of this, what signs do you need before you can tell Chicagoans that you’re open for business?

Open for business signs

Let’s start in the obvious starting place: open for business signs. You need a way of telling your potential customers that you are indeed open for business, and an open for business sign is the most direct and effective way of doing that. Sure, you could get a standard hanging sign that says “OPEN” on one side and “CLOSED” on the other. But what does that say about your business beyond whether or not you’re open? It might say that you lack creativity or even an identity.

You should customize your open for business sign so that it reflects the true identity of your business. Whether you do this with a graphic, color coding, or even your choice of font is up to you. There are other creative touches you can make for your open for business sign. Do you want your sign to be a standard rectangular shape, or something different like a circle or a triangle? How about a rhombus? How big do you want it to be? You could also go really big and bright and have an illuminated open for business sign. It’s all up to you.

Grand opening signs

All of the above ideas are for your everyday open for business sign. But maybe that’s not enough. Maybe you want something special for when you first open your business. A “Grand Opening” sign, as it were. For such a sign, you have several options. You can use a sidewalk sign, a hanging sign, or the classic banner sign, either hung horizontally or oriented vertically on a portable banner stand.

Other signs you need before you open

The above open for business signs are for when you are finally ready to open your business. But before you do that, you have to make sure you have all the other signage you might need. Other signs to consider before you open your business include:

• An hours of operation sign
• A business logo or slogan, possibly displayed in your window
• An awning sign
• A projecting sign
• Directional signage pointing guests towards restrooms, cashiers, exits, fire escapes, etc.
• Hanging signs denoting what products can be found in which aisles
• Point-of-purchase signs indicating where cash registers are and promoting impulse buy items
• ADA signs
• Maybe even a bold wall mural
• And much more!

SIGNificant Graphics Inc.

To get a wonderful open for business sign for your Chicagoland business, or to learn about what other signs you might need before your grand opening, please contact SIGNificant Graphics at our website or call us at 312-467-7377.