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Advertising can make or break your business. We all know advertising is crucial, and while there are ways to measure its success, there’s no definitive way to say one type of advertisement is better than another. You have to make tough decisions when it comes to your marketing campaigns. Because of all of this, businesses large and small, can never be sure of how much to spend on advertising or where to advertise. We try to think of the best way to reach the most people, which is logical, but we often forget the little, more basic things w...

What do you need to know about banner signs? It’s a banner with some text on it, right? What more is there to know? Isn’t it self-explanatory? Well, to a certain point, yes. The banner sign’s simplicity is one of its greatest selling points. But if you actually have occasion to use a banner sign, there’s a lot more that you should know. What is effective banner usage? What can you do with banner signs? When are banner signs better options than other kinds of signs? Are there different varieties of banner signs? Where and when are the be...