5 Outdoor Signs and How To Use Them Best

5 Outdoor Signs and How To Use Them Best

Typically, there are two types of signages: Indoor and Outdoor. Businesses depend heavily on outdoor signs to attract potential customers’ attention. Chicagoland is a minefield of business opportunities but if you are not getting your business sign right, it can get really tough to move forward. And if you are already doing great, a little more push doesn’t hurt.

Without further ado, let’s get you the lowdown on 5 of the most commonly used outdoor business signs and when do they work best.

Electronic/Digital Signs: Electronic signs are good for most businesses. They stand out easily. The best part about digital signage categories is that they can be used to highlight different messages, unlike printed signages. In other words, the message can be easily changed to meet your goals.  However, they are also the most expensive of the lot.

Pylon signs: These signs are meant to attract attention from a distance. Gas stations, motels, and restaurants are most likely to use them. If your business location is somewhere on the highway, Pylon signs are a good way to attract attention.

Banners: Banners are not strictly outdoor signages but they sure work better on the outside. As far as signage design goes, banners give you a wide range to experiment with font, color, and graphics. More importantly, Banners can give you the largest size which can attract customers from greater distances.  The only challenge with banners is that they don’t score high on durability.

Lawn Signs: The name’s a giveaway. Lawn signs can be a good way to advertise for real estate or to draw attention of supporters for campaigns. Lawn signage designs are hassle free and they are also easy to install. Additionally, they are also cost effective and can be mass produced, if needed.

Awnings: A lot of people associate awnings with the small cafe or bistro right around the bend. But awnings also are a good signage option for any sort of business. It’s made of canvas and has moderate longevity. What’s more, it even gives customers (and passersby) shelter if the weather gets rough. That never hurts a business.

Of course, there are many more types of signs that can be installed outdoors, but these are the ones that represent the largest outdoor signage categories.  At Significant Graphics, we assure our clients of the best possible service for all their sign-related needs. Do you want a business signage designed, made, and installed? Give us a call on 312-IMPRESS (467-7377)


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